Email marketing is an important tool for your personal brand in which your business can reach your prospects in a meaningful way. Using automation methods can help you stay on track and improve your communications as you segment your lists.
The right strategy that reaches a specific target market can bring into focus your message, and increase your open rate. Knowing the needs of your subscribers will enable your company know exactly who to address with just the right offer that they will love.
After conducting research, planning, and then executing your campaigns you will want to stay on top of tracking and reporting for the best results. Here are several ways your communication with your leads and customers can be narrowed down into specific groups:
- Using tags for each list – For each campaign your brand will want to generate subscribers for specific products or services that you are promoting, and label these with a tag according to who clicked the offer from your website. Your customers may not be interested in everything you have to offer, and tagging a select group can help improve your sales.
- Make it valuable to your subscribers – It’s important that your subscribers understand that you know their needs such as offering them specific selections to choose from. Survey questions you can also help provide valuable offers and great insights for your brand in your market.
- Teach a topic in a series of emails – This will allow you to better figure out which categories your subscribers belong in. At the end of these automated emails include a call-to-action that encourages them to move forward into the next step whether it be a paid course, membership, ect.
- Follow up with your automations – After sending out a few campaigns create another set of segmented campaigns that furthers the communication with your lists. Try not to saturate them with too many messages, and maximize your efforts by asking them to respond.
Placing your lists into specific categories can not only increase your brand’s click thru rates, but can also improve conversions. It’s important to pay attention to which target markets are responding the most so that you will know exactly who to focus on in your future communications.