BrandingLeak

    A Pandemia que não terminou

    A pandemia foi tratada como evento. Eu a enxerguei como processo. Ela não terminou porque deixou de ser sanitária e…

    WHO CHOOSES ANY NAME ACCEPTS BEING ANYTHING.

    It was 2003. Tech startup, three brilliant founders, revolutionary product. Company name: “SoluTech Integrated Systems Ltd.” I asked: “Why that…

    IF YOUR BRAND DOESN’T HAVE A SYMBOLIC ENEMY, MAYBE IT’S FIGHTING FOR NOTHING

    I first saw this in a repositioning meeting in 2011. Client: 40-year-old cosmetics brand, sales down 15% annually. The head…

    A brand doesn’t need to be everything to everyone. It needs to be everything to someone.

    I remember the first time I presented this statement in a branding workshop. It was 2007. Client: regional bank wanting…

    The Hidden Liability in M&A and Influence Marketing: When Borrowed Credibility Becomes Unpriced Risk

    In M&A due diligence, we audit IP portfolios, litigation exposure, regulatory compliance, and balance sheet liabilities. But there’s a category…

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      Morre Mauro Salles, jornalista e publicitário, aos 90 anos

      [ad_1] Morreu aos 90 anos, no sábado (11), o publicitário… Source link The post Morre Mauro Salles, jornalista e publicitário,…
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      Why Influencer Marketing Is Still Important For Brands – Personal Branding Blog

      [ad_1] As mobile marketing is becoming more center stage for brands it’s more important than ever to stand out to…
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      Calgary Business Valuation and Intangible Assets Specialist –

      [ad_1] June 26, 2022 By Martins No Comments Calgary Business Valuation $1,500 to $15,000, Appraisal for Business Sale, Business Purchase,…
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