Marketing
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7 Questions to Better Understand Your Customers
Businesses that succeed in the long-term have leaders with a long-term perspective. They have an inspired vision. They can see…
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Harness The Power of Story
“Good morning city!” Emmet Brickowski was a construction worker, your everyday guy. He followed printed instructions on how to fit…
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How to Hook Your Customers
Your job isn’t to create needs for your customers. Customers—humans—do a fine job of that on their own. Your job is…
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A Big Mistake Most Retailers Make
A customer named Lisa walks into your store. As she roams the aisles, her eyes gaze at an endless sea…
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5 Ways to Create Loyal Customers
Tim works down the street. He rushes into your store. Late for a meeting, he stepped into a puddle after…
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7 Insights CEOs Need to Know About Their Customers
We now have access to limitless customer data. But for business leaders who are committed to knowing their customer, the…
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6 Things Your Small Business Needs to Spend On – Personal Branding Blog
Businesses are incredibly difficult ventures to start. More than half of all businesses fail within five years of starting, according…
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How Cult Brands Draw Power from Their Enemies
“The history of the present King of Great Britain,” Thomas Jefferson writes in the Declaration of Independence, “is a history…
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Personal Marketing for Job Search – Personal Branding Blog
What is personal marketing for job search? When searching for a job, the job seeker must first prepare marketing collateral…
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Why Corporate Promotional Products are Still Important – Personal Branding Blog
All of the businesses want to reach out more and more customers and they try many different marketing tactics for…
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