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At Brandfolder, we’re all about building and supporting strong brands. To better understand a [brand’s potential](https://pages.brandfolder.com/roi-calculator#utm_source=Blog), it’s important to understand the fundamental differences between the logo and [brand identity](https://brandfolder.com/blog/your-brand-isnt-unique-but-is-it-distinct/#utm_source=Blog&utm_medium=Email). It…
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