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The Engineering Society of Detroit hosts attorney Michael Stewart of Fishman Stewart PLLC for a discussion on how to extract enterprise value from organizational creativity.
The securing of creativity by converting it into Intellectual Property provides a significant return on investment. Like real property, Intellectual Property has tangible monetary value as a business asset and Intellectual Property can be a major contributor to an organization’s net worth. Unlike real property, however, Intellectual Property also has a significant intangible value that organizations often overlook including the ability to block competitors, dissuade potential market entrants and clear a technological path for future market share; and in branding to illustrate that an organization is both an innovator and a thought leader.
White Paper: https://fishstewip.com/tackle-box-insights/extracting-enterprise-value-from-organizational-creativity/
Learn more about The Engineering Society of Detroit: https://www.esd.org/
Learn more about Fishman Stewart PLLC: https://fishstewip.com/
The post Creating Business Value with Intellectual Property – Webinar appeared first on HumanitasConnects.
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