How to Create a Comprehensive Video Marketing Strategy


Did you catch our announcement about Brandfolder Advanced Video? There’s a reason why we see video as crucial for our clients. There’s also a reason why having a video marketing strategy is essential to today’s content marketers.

Social video is generating 1200% more shares than text and images combined. And companies using video enjoy 41% more web traffic from search than non-users.

This is great insight for brands everywhere. But with great volumes of video marketing comes great responsibility. This same data tells us that 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. So how do you ensure that your video is strategic, compelling, and good quality? We’re glad you asked.

Our latest eBook, How to Create a Comprehensive Video Marketing Strategy, explains:

  1. Why Video Should Star in Your Content Marketing Plan

  2. 5 Essential Steps for Creating an Effective Video Marketing Strategy

  3. Recommended Tools for Video Creation, Management, and Storage

man with video camera

With the strategies and tools outlined in this eBook, you’ll be able to create video content that is in line with your brand, your audience needs, and the scope of your marketing plan. You’ll also learn why it’s so important that video take a leading role in your content strategy.

Finally, we’ll share trusted tools for creating videos from scratch, building animation, and collaborating with colleagues. And once you’ve made all of those high-converting videos, we’ll explain how you should be storing them.

Ready to create a video marketing strategy that’s sure to give your brand an edge? Click the banner below to download the free eBook today.

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