What Can Santa’s Operation Teach Us About Business Value Growth –


For most small businesses things start to wrap up as we approach the holidays, but for one individual, and his many, many, many employees, things are only just getting started. In this episode, Justin examines Santa’s North Pole operation, looking at the eight key areas of this business empire that has been running for centuries.

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1. What Can Santa’s Operation Teach Us About Business Value Growth
2. A Little History
3. The Eight Key Areas of Santa’s Business
4. Planning
5. Leadership
6. People
7. Operations
8. Finance
9. Legal
10. Summary
11. Wrap Up

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Justin A. Goodbread, CFP®, CEPA®, CVGA®, owner of, is a nationally recognized financial planner, business educator, wealth manager, author, speaker, and entrepreneur. He has 20+ years of experience teaching small business owners how to start, buy, grow, and sell businesses. Multi-year winner of the Investopedia Top 100 Advisor award and Exit Planning Institute’s Exit Planner Leader of the Year. Please visit to learn the criteria used in earning these credentials and awards.

Host Justin Goodbread owns Heritage Investors LLC, a registered investment adviser with the State of Tennessee. Heritage Investors only transacts business in states where it is properly registered or is excluded or exempted from registration requirements. This material is for general information only and is not intended to provide specific advice or recommendations for individuals. To determine what is appropriate for you, please consult a qualified professional. The Financially Simple podcast provides information, guidance, and support to Small Businesses in the United States.


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