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What are the Two Steps to a Great Job? – Personal Branding Blog


The statement expressed in the title sounds so simple yet for some is difficult to achieve. So let’s together demystify the two steps for getting a job offer.

The Résumé

Because of the enormously large pool of job applicants nowadays, even a very good résumé may not get singled out when compared with the many outstanding résumés. It’s a competition for sure, and only, say, five résumés might be considered for invitations to face-to-face interviews. So, how does one put together an excellent résumé? That depends: if you have good writing skills, you can draft a résumé and then have some people whose proficiency and judgment you trust review and edit it for you until it becomes excellent. Consult career coaches, human resources professionals, or recruiters. Hopefully, you’ve developed good relationships with such people, who will agree to help by expressing their opinions.

If you are not skilled with language, I suggest you seek a professional résumé writer who has performed work for others and brought them success. This is a good investment, since otherwise, you’re merely spreading around a noncompetitive résumé that brings no action–and you will never find out why. Many people fall into that trap, and they therefore lose time and of course the opportunity to make money. So, how does one know whether one’s résumé is excellent? The answer is very simple: Excellent résumés get action. The rest don’t–or do only very rarely.

The Interview

Congratulations! Your résumé was attractive and intriguing enough to persuade a hiring manager to want a conversation with you in order to explore your candidacy for an opening, competitively with a few others. Now the real competition starts. All of those who have been invited to interview stood out too and could potentially take the job, meaning that they have the skills for it. But the hiring manager has another need to satisfy–and that is whether you fit and will be committed to the company. Ascertaining whether you fit is very much psychological on the part of the hiring manager, who is asking himself whether your future peers would accept you, whether you and he are aligned ideologically, whether his own boss would consider you a good hire, and whether you represent a promising investment. And there are other, similar questions, whose answers can be rather subjective.

The hiring manager’s final area of vital interest has to do with whether you seem committed to the job. He wants to ensure (1) that you have potential for growth within the company, (2) that you won’t move to a competitor if the company goes through some difficult times and someone else is offering you a fraction more compensation, and (3) that you deliberately targeted this company as an employer.

If you can convince the hiring manager that you’re the right choice, if you answer questions properly, and if you project positivity and energy, your chances for getting an offer are good. Good luck on your next job. Feel good about yourself. You deserve it.

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