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What’s in a (Brand) Name?

Photo of Roberto Martins Roberto Martins Send an email
52 Less than a minute


“What’s in a name?” This one short line encapsulates the central struggle and tragedy of the Shakespearian play, Romeo and Juliet. Here Juliet tells Romeo that a name is an artificial and meaningless…


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Photo of Roberto Martins Roberto Martins Send an email
52 Less than a minute
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