Brand Management

Building Brands On Conflicting Desires

The underlying driver of trends and consumer behaviors has been ongoing and strengthening tension between individuality and inclusion. Before Coronavirus,…

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Time And Intensity Redefine Brand Engagement

The consumer journey continues to evolve as consumers create—and demand—a more flexible and episodic relationship with the marketplace. Whereas traditional…

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The Value Proposition Defined | Branding Strategy Insider

At the heart of any successful business model is a set of customers who value and will pay for something…

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