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DesignBoat #11: Business Value of UX

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We know that modern design sensibilities impact every organization in the world. When we compromise on User Experience, it leads to – unhappy customers → reduced brand loyalty → reduced sales. The impact goes beyond just good design.

But do UX designers add tangible value to a business? If yes, what is the worth of an excellent design?

Saraswati Chandra, a Product Strategist and an Independent Consultant, will talk to us about how UX is a crucial part of product development, which you can use to communicate to your stakeholders about the necessity for any design change you bring about in the customer journey.

Host: Devakinandini Narayan, Strategic Experience Designer
https://www.youtube.com/channel/UCV1b

About the speaker:

After a 10-year product head stint with ClassKlap, Saraswati, an alumnus of IIT Kharagpur, is currently mentoring 0-1 and scaling startups. She has built products, teams, businesses & supply chains, using UX principles to design each. She believes UX is how we build sustainable systems, happier workplaces, & successful products.

You can ask her about leadership, change management, building scalable processes & teams, organization building, and handling a crisis. In life, she champions the cause of women in the workplace. Lives by meditation & music. Her pet project is to design her life using product principles.

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Learn more: http://adplist.org/
LinkedIn: https://www.linkedin.com/company/adplist
Twitter: https://twitter.com/ADPList

#adplist #mentorship #design #productdesign #startups #careeradvice #ux #uxdesign #management

Welcome to the official ADPList YouTube channel. Here you’ll find news about product launches, tutorials, and other great content. ADPList more employees and ambassadors are dedicated to creating a world where mentorship is accessible for all.

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The post DesignBoat #11: Business Value of UX | ADPList appeared first on HumanitasConnects.

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