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En esta presentación de 
Los Lunes de la IAA, Declan Ahern, Valuations Director en Brand Finance UK, nos habla sobre valoración de marcas del mundo del fútbol.
Brand Finance will present on how to value the brand of a sports right holder, with insights from Brand Finance’s Football 50 report on the most valuable football club brands. Brand valuation is used as a starting point to look into how a value based methodology can deliver actionable recommendations on sponsorship strategy, pricing, negotiation and activations.
We will cover:
• Brand Valuation Methodology
• Football 50 Insights
• Services & case studies
Descubre otras temáticas de gran interés y únete a IAA Spain en https://iaaspain.org/
The post 🟠Los Lunes de la IAA: Using and Valuing Brands in Football, with Declan Ahern appeared first on HumanitasConnects.
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