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Trust Beats Brains – Personal Branding Blog

2. You need to be able to trust people you choose to work with.

For a leader to be trusted she or he must consistently instill trust with the individual members of the team.

For example when trustworthy leaders decide on something, they make it very clear that they will do what they say. They keep their word. This makes them reliable. If people can count on you to follow through on your stated plans or actions, then you’ll be viewed as trustworthy. If you exhibit your trust- worthiness at all times—in front of others, online, and even behind closed doors—people will follow you.


co-author of The Leadership Mind Switch (McGraw-Hill, 2017)




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