New logo? Check. Updated brand mission? Check. Official rebrand launch? Check.
You’ve just shared your rebrand with the entire world — what a relief! It seems like your work here is done, but you’re not off the hook just yet.
You still need to closely track and measure the results of your new visual identity. After all, if you don’t measure your rebrand’s success, how will you know all that hard work was worth it?
To help you efficiently evaluate your rebrand, we created a checklist which details the many ways to measure your success.
If you’d like a sneak peak, read on to learn more about some of the initial ways you can measure your rebrand’s success.
1. You Prepared Your Customers For Change
Here’s a no-brainer: people don’t like abrupt change, especially if they’ve spent valuable time and money being loyal to your brand. That’s why it’s essential to be thorough about two things.
First, you should inform customers of your rebrand before it happens.
Second, you must explain the motivation behind the rebrand, and what it means to the overall vision of the company. This way, people will be gently greeted with what they were expecting, and they won’t be surprised, shocked, or upset by your new brand.
2. Your Brand Has a Bigger, Stronger Community
Retaining loyal brand followers is one of the hardest, and most rewarding parts of rebranding. If you lose your loyalists, you’ll have to painstakingly build new ones. But if you bring your brand advocates along for the ride, they’ll help organically promote your brand and they’ll attract others to join in.
The best way to retain your army of advocates is to involve them in your rebranding process so they feel important. Once your new brand is public, social media can help you prove the success of your rebrand. Openly ask your community for feedback and suggestions on what they like about your new identity, and how you can improve it.
3. Customers Can Articulate Your Brand Purpose
Whether you tweaked your logo with a modern twist or completely overhauled your brand colors, your visual identity must clearly communicate your values. When consumers can easily grasp your brand’s purpose upon encountering it for the first time, you’ll automatically have an upper hand over competitors who have less strategic visual identities.
One way to tell if you’ve achieved brand alignment is to create a survey. You might ask people to describe your brand purpose, or explain what your brand represents, based on your visual identity. If consumers grasp what your brand is all about, you know your visual identity is strong.
Find out more in our eBook
If you’re interested in reading tips 4-15, I’d encourage you to check out our newest eBook: 15 Ways to Prove the Success of Your Rebrand.