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Branding yourself during a job interview – what should you know? – Personal Branding Blog


Job interviews can trigger a lot of stress, especially if
you don’t have that much experience with them. While you might be properly
qualified for a certain position within a company, if you don’t do well at the
interview, you won’t be able to land that job.

But what exactly can you do to increase your success odds?
How can you make a great first impression?

The key to successful interview results is to know how to
brand yourself. There are a few important
you should be aware of, which will make this type of experience
seem less overwhelming, and will allow you to tackle any trick questions asked.
Here are some useful pointers on the matter to keep in mind:

Show up prepared

Simply not being able to answer a common interview question
will make you seem unprofessional in front of the recruiter, and will put you
in a rather uncomfortable position. Being prepared is the most important thing
here. What does that mean? Besides learning everything you can about the
company and job you are applying for, make a list of questions you think could
pop up during the interview, and prep some great answers.

Nowadays, you have all the resources you need to learn the
most compelling interview answer just by searching online. Sites such as help you get acquainted with
different interview topics, so you can easily understand what you should and
shouldn’t say while discussing with your recruiter.

Bring along your personal branding toolkit

Presentation is often more relevant than skills and
abilities. It’s up to you to build the image you want in front of a potential
employer, and to start off on the right foot, you should bring a personal
branding toolkit along. Besides the usual resume (which should be well
written), business cards, cover letter, references should also be incorporated
in the toolkit. If you’re applying for a job in the creative field, you should
have your portfolio on you as well. All of these materials will help you “sell
yourself” and will also likely impress your interviewer.

Ask questions!

Get involved in the conversation and show your interest in
the job and in the company by asking questions. This will allow the recruiter
to see you as thoughtful – you will be presenting yourself as someone who actually
wants to know more about what the said enterprise does. Don’t let the
interviewer be the only one asking

Work on your body language

Your handshake, your facial expressions, your posture – all
of these things matter during an interview and can make a difference in how
seriously the recruiter actually takes you. Do a bit of practice at home and
work on your body language until you get it right.

These are the main factors to keep in mind when you are
preparing yourself for an important job interview. The way you choose to brand
yourself can be the thing that differentiates you from other candidates, and
increases your odds of actually getting the job. Each interview is unique, but
there are some standard questions that are likely to work in your favor. Look
over these suggestions with care, and use each one to your advantage.

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