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Billy Kingsland penned a byline where he identified three factors that defines simplicity in communication now and always. Our co-CEO (and bike enthusiast) David Srere spoke to Adweek about the recent bike boom. Earlier this year, we interviewed 26 CMOs to assess how their priorities and tactics changed in light of COVID-19. Retail Reset interviewed Brian Rafferty to learn what has changed over the last several months, and what marketers need to know now. Lea Chu and Aaron Hall spoke to The Washington Post and Media Post about The Washington Redskins rush to rename.
Simple communications are crucial now—and always
Ragan Communications – July 2, 2020
AMLO Celebrates Two Years Triumph with a Corn Flakes Logo?
Explica – July 5, 2020
Transform 2021 Celebrate Young Contenders in European Brand Industry
Transform – July 6, 2020
An Open Letter to a CEO – Considerations for Rebranding
Medium – July 7, 2020
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Adweek – July 10, 2020
How Bike Brands are Navigating a Boom Fueled by COVID-19
Adweek – July 12, 2020
Bike Brands Navigate a Boom in Sales Fueled by Covid-19
July 12, 2020 –World’s Best News
Why Facebook’s User Agreement is Still Problematic
Digital Marketing News – July 11, 2020
Laying the Foundation for Business Bravery
Real Leaders – July 10, 2020
Washington Redskins to change name
MediaPost – July 13, 2020
Most Re-Brands Take Months. Washington’s NFL Team Only Has a Couple of Weeks
The Washington Post – July 14, 2020
Name Game Must Be Quick for Washington’s NFL Team
The Frederick News Post – July 15, 2020
Four Great Brand Examples from Recent Times
The Brandberries – July 16, 2020
Peugeot, FCA Will Be Called Stellantis after Merger
MediaPost – July 16, 2020
Dan Snyder Seems To Try Very Hard to Avoid Name Leaks
Clout – July 16, 2020
Future of Branding: Building Local Brand Leadership in Extraordinary Times
Brandberries – July 20, 2020
Using Marketing To Reaffirm Purpose And Value
Retail Reset / Retail TouchPoints – July 22, 2020
6 Ways to Enhance Customer Experience Design, Adoption & Growth
Customer Think – July 22, 2020
Electric Mobility – Leveraging Brand to Drive Adoption
Autovista Group’s Auto Mobility Live – July 28, 2020
Introducing SuperScript: What a Rebrand Means for an Insurance Business
Insurance Business UK – July 30, 2020
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