The best and valuable global brands are anchored on well-planned marketing plans. While growing your brand might foremost on your mind, knowing exactly how to go about this task might not be readily apparent, mainly if this is your initial attempt at doing so. Many different strategies are available to your company, and it’s up to you to determine which one offers the wisest course of action. Here are seven valuable tips you can use to market and grow your branding actions and your revenue stream.
- Define Your Marketing Goal
The first step of any successful marketing plan begins with a clear statement of your business intentions. Most likely, you already know what you intend to accomplish with each marketing strategy. Therefore, you should only need to map out each step you need your targeted audience to take. For example, your marketing goal might be to draw the attention of people searching for a specific service or product while getting them to take the next step of requesting a quote, buying the item or contact you for more detailed information.
- Create Clear Calls-to-Action
If you expect to garner success, each call-to-action needs to be clear and concise. Unless it is made clear, you take on the risk of communicating your message in a poorly way besides risking losing potential sales. Today’s shoppers are in a hurry and prefer short, targeted ads. Therefore, if your call-to-action is too wordy, you risk having your audience become disengaged with your message and brand name.
- Avoid Generic Phrases
Optimizing your language is critical to converting your readers into buyers of your products or services. Your goal in this regard is to help your readers identify your marketing message as uniquely your own, enabling them to focus on your company’s brand promises without thinking about your competitors.
- Optimize Your Message
In a world where people can instantly leave your web page or delete your email as soon as they lose interest in it, you need to design a marketing message that is compelling despite its brevity. Present a clear, focused message that delivers critical content such as a buyer incentive, central marketing offer, and business product, along with a short but identifiable call-to-action.
Your communication should be compelling enough to encourage conversions rather than departures, which is why you need to communicate on an emotional level as well as an informational one.
- Identify and Develop Integral Landing Pages
Your landing pages need to fall into alignment with the compelling nature and unique language of your marketing message to capture the interest of your targeted audience. It doesn’t take much to lose the attention of your readers, which is why you need to keep your marketing message front and center at all times. If you’ve accomplished your goal, anyone who lands on one of your web pages should be able to identify your brand positioning, product, and services quickly.
- Incorporate Relative Imagery
Visually appealing imagery should always be a component of any marketing attempt that you make because you need to stand out in a sea of competitive advertisements, emails, and web messages. If the images you use are lackluster, unappealing, and indistinguishable from everything else on the internet today, you might be able to capture a reader’s attention for a second or two. Still, you won’t be able to hold it long enough to realize the kind of conversion you are looking to achieve.
- Be Prepared to Refresh Your Efforts
Successful marketing campaigns rely on their monitoring efforts to maintain a message that remains evergreen in its central points while attracting potential buyers to its virtual doors. As you review the current effectiveness of your marketing efforts, you can incorporate necessary changes to drive your business message in the intended direction.
Before you invest a significant portion of your time and marketing funds into a new strategy, take the opportunity to evaluate what you want to do and the best way to do so. Once you have a clear set of goals in mind, you can take steps to put your plan in place, evaluate and update your strategy as the week progress, and allow you to realize your goals as successfully as possible.
Be prepared to reexamine your marketing language, incentives, and images to encourage and engage your intended audience to become frequent customers.
©2020 Roberto Martins, author of The Journey of Branding – Align With the Best Global Brands